Communication designed for its environment.
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We Have Experience
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What is Information Design?Information Design is based on the concept that communication works best when the whole environment is taken into consideration, and the communication is designed to maximize that environment. For instance, an EXIT sign in a theater is good information design: the theater is dark, so the sign is backlit, is red for high visibility, and consists of a single, easily understood word. The sign is unobtrusive, but can be easily found if the need arises. The EXIT sign is a simple example of good information design. The same principles apply to more complex communications: web sites, brochures, specification sheets, technical manuals, job aids. Whether a particular piece exists on paper, on the web, on an Intranet, or as a sign in a theater, each medium has its own rules. A particular piece will be used in a particular way, by a particular audience, with particular needs. If information design concepts are not applied to a communications piece, the result is a waste: a brochure thrown in the garbage, a technical manual gathering dust on the shelf, an ignored web site. To be effective, a communications piece must be designed effectively. And that's information design — communication designed for its environment. Tom Mason, Lead Writer
Tom started his career as a college English teacher, but moved from academia to the business world as a technical writer for a Fortune 500 heavy equipment manufacturer. He has held positions as Senior Technical Writer, Sales Coordinator, Marketing Editor, Technical Publications Supervisor, Technical Publications Manager, and Area Manager. He founded his own communications company and ran it successfully for several years before relocating to the Southwest. Tom's career has ranged from underground (coal mining machinery) to outer space (satellite telephony). Mickie Mason, Lead Designer
With a degree in mathematics, Mickie began her career in Computer Science. From there, after a brief stint in sales, she held management positions in Library Science for several years, in both public and university settings. Along the way, she became a free-lance calligrapher and graphics designer, eventually founding her own small graphics business - which grew to include web design, joining her early career with her later one. She is currently a free-lance Web Designer/Graphic Designer. | ||||
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